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 Following the success of the loyalty rewarding program in its land based bingo rooms, operator Gala Bingo has decided to give its online players the opportunity to win points by introducing the program in the online bingo site. This will allow both players and Nectar card holders to earn points while playing their favorite game.
Nectar is well known in the UK as one of the largest loyalty programs. Its customers win points while shopping and, as of now, while playing bingo. These points can be redeemed for gifts, travels, and dream treats and in order to become part of the program, all that players have to do is signing up.
“We are delighted we are extending our relationship with Gala Bingo and this is a testament to the successful partnership we already have with them and will be welcomed by our Nectar collectors,” marketing director John Skeekey commented. Gala Bingo players will receive 2 points for every £1 they spend in the site, which means they have the opportunity to collect a lot of points.
“Gala Bingo’s clubs joined Nectar in June 2007, so we are building on an already strong partnership and extending the benefits. We are always looking for new ways to reward our customers and improve their Gala experience,” Gala Bingo spokesman Clive Cottrell said.
In order to take part in the loyalty program, Nectar members have to register their reward card details at Gala’s online bingo site. Those gala Bingo customers who do not have a Nectar card, can get one by entering the program’s website.
Source: Article originally published in MediaGambling
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